Second only to your frameset, we feel that the best investment you can make to improve reliability, performance, and your overall riding experience is your wheels.
Over the past few seasons, the cycling industry has marketed what we might term "exotic" wheels, both as components on production bicycles and as after-market upgrades. Many of these wheels boast fewer spokes, "flat" or "aero-dynamic" spokes, paired-spokes, proprietary hub/rim/spoke combinations, and any of a number of other non-standard features in an effort to market something "new and improved".
Yet, often there seems to be very little thought given to how appropriate it might be to sell these non-standard wheels as part of the package on production bicycles or enough information given to the consumer so that an informed decision can be made. Marketing to faster, lighter, higher performance reasoning often winds up with disappointment when spokes loosen up or break, rims bend, or the wheels fail in some other catastrophic way. Non-standard hubs and spokes also puts the burden of less than useful spare parts on either the purchaser or the bike shop as many of these specialty wheel manufacturers aren't as up-to-the-minute in supplying proprietary parts on demand.
That is not to say all pre-built wheel sets are bad; rather, it is just as important, in our opinion, that you take into consideration the ramifications of the wheel set as all the other parts of your bicycle.
HubBub Custom Bicycles builds wheels for speed, long distance, heavy loads, or commuting. Our custom wheels are carefully assembled and built with the same attention to detail as our custom bicycles. You can count on them!
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